Tips on Conducting Interviews with VoIP

SocialMedia_April07_CBusiness customers can be largely visual creatures; judging a company by how it looks. When it comes to social media campaigns if the content of your business posts is not visually appealing you may find it hard to engage your clients. The question is, what tools can you can use to create visual content, especially if you aren’t a Photoshop expert or graphic designer.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.

PIXLR - This advanced photo editor works like Photoshop, only it is easier to use and therefore ideal for beginners. You can create images from scratch or perform advanced image editing. Using fairly simple tools can maximize the potential of images. For quick editing, there’s PIXLR EXPRESS or PIXLR O-MATIC, which are free to use. Visit the PIXLR website to learn more and start use these programs.

PicMonkey’s Online Photo Editor - This photo editor can transform ordinary images into fantastic photographs in just a few clicks. Select the image that you want to modify and add special effects such as fancy text, or simply crop and re-size. The photos edited using PicMonkey can be uploaded on Facebook and other social media platforms. PicMonkey is free to use so you can just go to the website and start editing away. For added frames and special effects there’s a premium version you can upgrade to for USD $33.33 per year.

LiveLuvCreate - This website can be used without any charge and offers a variety of design layouts and graphics. Using this platform you can edit your own images and there are also a ton of images created by users on its library that can help give you inspiration. Among the tools available are borders, filters, and photo effects, as well as fonts, colours, and styles. Visit the website to set up an account and start editing your images today.

Canva - If you want to create your Facebook cover photos from scratch, or if you want to design some blog images, this is a free application that might prove useful. This tool is very convenient and can be used to create business cards, invitations, posters, and presentations. Visit the website today to start creating your own visuals.

Quozio - If you are into quotes, Quozio lets you upload famous and favorite quotes, visualize them, and then share them on your social network. Simply enter an interesting quote and then select a background image. Instead of simply posting what’s on your mind, you can make a quote more attractive and appealing by transforming it into a visual using this free app. Visit the site today to visualize your next quote.

Whether you are posting on Facebook, Twitter, or any other social network, your content cannot come alive without the use of quality graphics and images. If Photoshop does not work for you, these other tools are ideal substitutes for creating appealing graphics for a variety of social media platforms.

Make sure to share your own list of top photo tools for everyone to see! And, if you would like to learn more about leveraging social media in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.


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Tips on Conducting Interviews with VoIP

It is more or less the end of the first quarter of 2012, many companies have released their annual figures and people are looking to move jobs. Heading into Q2, the quarter in which companies are most likely to hire, chances are you will be doing some hiring in the not so distant future. These days, many companies use VoIP software like Skype or Microsoft Lync to conduct interviews. Do you?

Let’s face it, there are very few people out there who love conducting interviews. The ones that do, are journalists, the rest of us see it as a means to the end. But that doesn’t mean that you should put interviews on the back burner. Remember, the purpose of the interview is to find an employee that meets your needs and is a good fit for your business. Many of us have watched or conducted interviews over VoIP, and have walked away unimpressed, or unsure of the results. Here are some tips to ensure you get the most out of VoIP while interviewing.

Remember the Rules
Many of us have another identity or personality when we are online, it’s common to see people who are usually quiet and reserved in real life become very vocal when placed in front of a computer. This also happens when people conduct interviews online, another personality often comes out during the interview. Remember: even though you are conducting an interview over VoIP, it is still an interview, and as such, you need to follow the same rules and guidelines you would when conducting a face-to-face interview. One of the biggest things interviewers forget when they conduct interviews via VoIP is that you are a representative of your company and its brand, the interviewee will form their own opinion based on what you say and how you act. Adopt your face-to-face interview persona, not the online persona.

Lights, Camera, Office?
When conducting the interview it is best to pick a well-lit spot, with minimal to no distractions. Your office may be the one with Nirvana posters on the wall – which is cool – but they’re probably not the best thing to have as your background during the interview. The best spot to conduct face-to-face interviews is in a conference room, so why not conduct the online interview there? If you don’t have a conference room, pick a quiet spot in the office. Wherever you settle, be sure you are comfortable there, as chances are you will be conducting more than one interview.

When you have found a good spot, be sure to turn off your cellphone, or at least put it on silent. Also be sure to turn the various sound alerts on your computer off. Nothing is more annoying to interviewees than being interrupted mid-sentence by a telephone call, or the ubiquitous IM alert.

Test the Tech
Before you conduct the interview, ensure you are familiar with the program you are using. You don’t want to accidentally mute the interviewee, or even worse, hang up on them. It is a good idea to set up in the place you are going to be conducting the interview, and check that the internet connection is stable, or if you are using WiFi, that the signal is strong. Conduct a test call with a colleague or another person to ensure that your webcam is working correctly, and you can hear the other person. It is best to do this a few days in advance, so you can iron out any glitches or problems with lots of time to spare.

If a technological mishap occurs during the interview, or you lose your connection, don’t give up and walk away, simply call the interviewee back, apologize and carry on. Better still, establish at the outset that if there is a problem, you will definitely call back. This will ensure that the interviewee isn’t calling you when you are calling them.

The Interview
Remember that you are using technology for the interview, and this technology has many useful features, the most pertinent being the ability to record. Being able to play the interview back later if you feel you have missed something, or want to know other employees’ opinions, is an excellent perk to using VoIP. Be sure to let the interviewee know that their interview will be recorded, as it could be illegal to record the person without their consent.

One common oversight by both the interviewer and interviewee is time. It may happen that you need to conduct an interview with someone in another timezone. It’s important to be aware of the time difference and ensure that both parties are on the same page. Also, if you’re in an area that has Daylight Savings Time, be aware that some places don’t observe it, and adjust accordingly. If you know the interviewee is in another timezone, clearly state when you are setting up the interview time, if you mean your time or the interviewee’s time.

Finally, when conducting the interview: be aware of where you are looking. Most programs will have the other person in a large image with you in a smaller image. Look at the image of the person when they are speaking, and at the camera when you are speaking. This is the best way to replicate eye-contact in a face-to-face interview.

When you remain professional and can execute a good interview using VoIP software, you can be sure that the interviewee will be impressed and will want to join your company. Good luck! If you would like to know more about using VoIP for interviews, or other business operations give us a call – we are more than happy to hear from you.

Published with permission from TechAdvisory.org. Source.


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