To many business owners, social media is one of the most important marketing tools at their disposal. It's true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much more than just a marketing platform.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

It's safe to say that many business owners and managers are aware of Voice over Internet Protocol (VoIP) phone systems, and in fact, many businesses now use it. There are many more still using older phone systems however. If you are one of these companies, and are curious about VoIP, you may be interested to know more about the various features offered by providers.

Here are five VoIP features offered by many providers that small to medium businesses will benefit from.

1. Voicemail/call forwarding Many smaller businesses simply can't be open 24 hours. This means that there will be time where you or your employees are unable to answer the phone. Most industry leading VoIP providers offer the ability to convert phone messages into emails, which could be a great help to your business.

A good VoIP solution will also provide you with a voicemail system and a feature called Find me/Follow me. This is a call forwarding feature that allows users to receive calls regardless of their location or phone number. This makes it easier for you and your managers to be reachable when they are outside of the office, especially if calls can be forwarded to their mobile phone.

2. DND DND, or Do Not Disturb is an important feature for those who work with clients on a regular basis. When you are talking to a client, the last thing you want is to be interrupted by a phone call as it can make you look unprofessional.

Many VoIP systems actually offer advanced DND features like the ability to send calls to voicemail, or transfer to another colleague who may be able to answer the call at the press of a button.

3. Conferencing You can pretty much guarantee that you will need to eventually make a conference call. Some managers and owners may even make this type of calls on a regular basis. The best VoIP systems go further than just supporting conference calls, they also enable users to send files, chat messages, collaborate on calendars, share presentations and even desktops. This is often called Unified Communications by many vendors.

4. Auto Attendant This feature gives your business a bigger footprint by allowing you to setup multiple numbers in local areas, and have a menu system like many large companies. This means you can setup a system where a caller can easily get into contact with different departments, or even a live operator.

Some users don't like this feature because they see it as an impediment to immediate customer service - think of the last time you had to navigate a menu system over your phone? It really comes down to the preference of your company.

5. Call Recording If your company operates in an industry that is regulated, you may need to record calls. Or, you may want to record calls to track customer satisfaction and questions. Regardless of your need, a good VoIP system will allow the user to easily record calls, often at the click of a mouse, and store them in an audio format that can be easily replayed later.

These are just five of many features offered by many VoIP providers. If you are looking for a new telecommunications solution, contact us today to see how we can help.

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new layout and features that businesses with profiles will benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

Customers expect that you have a phone number, which usually means a big investment into an often inefficient system that is limited and run by various phone companies. There is an alternative however: Voice over Internet Protocol (VoIP). VoIP has become popular amongst companies, and could be a viable alternative to existing systems.

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

It's a sure thing that if you say 'social media', the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it's not uncommon to see a trend develop on one network and expand to the others. One of the more common trends is the use of the hashtag (#). Do you know what it's for though?

The hashtag (#), commonly referred to on telephone systems as the pound key, is a character first used by users of the popular social network Twitter. According to the help forum on Twitter, "It is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages."

Look at nearly any Twitter message and there will usually be hashtags attached. If you were to search for the term e.g., #Cloudbackup on Twitter, you would get a list of all tweets that have mentioned the above example. When Twitter talks about a 'trending topic' it means a subject that has become popular.

This way of categorization has become so popular amongst Twitter users that it's starting to spill over onto the other networks. Instagram for instance has given members the ability to add hashtags to pictures, so that they can be added to groups which can subsequently be searched for. Even Google has gotten in on the act, with Google+ and YouTube both supporting this system.

With Facebook, the hashtag has come to give context to a status. You've probably seen some status updates such as: I love Mondays #sarcasm #bored. This should be read with a sarcastic and slightly bored tone.

Because of the usefulness of the hashtag, some users have become overzealous in their use. Reading a Tweet that says '#Friday is #awesome, here comes a #fun #weekend.' just looks unprofessional and could put off followers.

While effective, there are some basic rules you should follow to help get the most out of your hashtags. Here's four.

1. No long hashtags. Hashtags are meant to be short and associated with one word. Don't make the mistake of adding more than about two words together, as the likelihood of users finding the tag will decrease. e.g., #Cloudservicesareawesome should be avoided, use #cloudservices instead.
2. Minimize their use. It can be tempting to hashtag every keyword in messages, however makes them look weird, while decreasing their readability. It is a good idea to limit use to one or two per message.
3. The hashtag is special. Don't use it for everyday words. Instead use it for product names, or a special part of the announcement. Remember that you don't have to use hashtags in every message. Check out Samsung Mobile's Twitter feed to see a good example of proper use.
4. Use a unique hashtag. If you can, try to use a unique hashtag, something that followers will be able to associate and relate to you. The key here is that when it's used, the user is referred to you, and only you. Do a quick search on Twitter for the hashtag you would like to use, to ensure it's not taken. Many companies will shorten their tag to initials or a shorter term, which is perfectly acceptable.

Hashtags, when used correctly, can be a great way to build brand identity and increase social media presence. If you are looking for a social media plan, please contact us today to see how we can #expandbrands.

The Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.

Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.

1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.

The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.

2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.

While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.

3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.

Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.

One of the most popular, and arguably important, websites is Facebook. This social media service has almost single handedly transformed the way we communicate and use the Internet. One of the more popular ways to communicate over Facebook is through the use of the Messenger mobile app. To this point, users were only able to chat, but a recent VoIP centric update aims to change that.

In early January Facebook announced that they had started testing free calling to contacts over Facebook Messenger. This feature was tested in Canada for all users with an iPhone, and turned out to work well. So, in late January Facebook rolled this out to iPhone users in the US as well.

This new service uses VoIP (Voice over Internet Protocol) technology, commonly found in many business's phone systems, to offer users in Canada and the US the ability to call other Facebookers using the Messenger app for free.

Calls can be made via your data connection or over Wi-Fi on your iPhone. No love for Android as of yet, but we are sure it's coming soon. If you use the Facebook Messenger app, you should be able to use it now. You can call other users by:

1. Opening the app (or download, install and open it from here) and find the person you would like to call.
2. Tapping on their name to start a conversation.
3. Pressing the "i" button in the top right of the conversation windows and selecting Free Call.

The user you are calling will see a notification on their phone similar to the one when you get a phone call over your cell network.

Will businesses benefit? It's hard to say whether businesses will find this feature useful at this time. If your employees use iPhones, and are often in an area with poor cell service but a decent data connection, this is a free way to stay in touch.

This could also prove a good way to deal with public complaints on your Facebook page. You could encourage the person to take the complaint offline and talk to them, as long as you both have an iPhone.

In reality however, most businesses will likely not use this feature at this time. However, there is a good chance that Facebook will release more business oriented calling features in the future which could give you another way to contact clients.

What do you think? Will you or your employees use this feature? Let us know, and if you have any questions about VoIP, please contact us today.

Among the biggest technological trends of this past year are devices that are always connected to the Internet. Thanks to their convenience, these 'always on' devices look set to increase in popularity. The downside to this is that your accounts could be at risk of increased security threats. In an effort to curb this, tech giants have been introducing two-step verification. Microsoft is the most recent company to announce this, so it's early days and you may be wondering what exactly it is.

Below is an overview of the two-step verification system Microsoft has recently implemented.

What is it? If you use any of Microsoft's products, you likely have a Microsoft Account. This account is what you use to access SkyDrive, Outlook, Skype, Office or even the Xbox. The whole idea of this is that you have one account for all of Microsoft's products and services.

While this is great (you only have to remember one username and password), it can be a security issue. If a hacker gets into your account, they could have access to all of your personal information. Microsoft realizes this and has recently introduced two-step verification, a new Microsoft Account feature that beefs up your account's security.

Two-step verification is a feature that will ask you additional questions when you try to log in to your Microsoft Account. For example, you may be asked to enter a PIN or phrase that is sent to your phone. If you have used your credit card at the Microsoft Store, or on an Xbox in the past year, you have likely seen this feature in action. Now, Microsoft has extended it to your account.

This new feature is not mandatory for your Microsoft Account, so you have to sign up for it. But It is a good idea to consider enabling this function on your account, especially if you have sensitive information stored online. While this won't make your account 100% hack proof, it will drastically cut down the chance of a hacker gaining access.

How to set up two-step verification Microsoft has made it really easy to enable this security measure. You can do so by:

1. Going to https://account.live.com/proofs/Manage and logging into your Microsoft Account.
2. Selecting your phone number and Text from the drop down menu and pressing Next on the window that opens to receive a text message with a code. If you don't see this option, you should be taken directly to they account management screen
3. Entering the code you get on your mobile device and pressing Submit.
4. Clicking on Security Info under Overview.
5. Selecting Set up two-step verification followed by Next.
6. Picking from how you would like to receive verification codes (Authenticator app, Phone, or another email account). We recommend the app, which you can download onto your mobile device.
7. Following the instructions on the screen and entering the code that is sent your the option you selected above, and pressing Next.

Your account should now have two-step verification. The next time you log in, you will be asked to verify the login using the option your selected. For example, if you selected a text message, you will receive a text on your phone with a code.

If you would like to learn more about your Microsoft Account and security measures you can take to, please contact us today.

One of the more popular communication debates these days is whether employees should be allowed to access their personal social media accounts while at the office. There are many valid arguments on both sides of the debate, but few present the viewpoint of what many employees actually think. A recent report has done just that and raises some interesting issues.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

Social media use at work by generation Going a little deeper into the use of personal social media accounts at the office, the survey breaks down the numbers by generation. Not surprisingly, Gen-Y (36%) are the most inclined to think it's acceptable to access social media while at the office. What is interesting about this is that 30% of Gen-X also think it's fine to access these services while at work.

These statistics go to show what most people already know: Younger generations are more embracing of social media. This does run counter however to prevailing thought that all Gen-Y and X want to do, and think it's okay to do, is access social media in the workplace.

Impact of social media on productivity Experts are always saying that social media can help improve productivity in the office. While this may be true, the study found that over 40% of respondents find that social media hampers productivity in the office.

You might predict that Gen-Y, with their higher levels of embracing social media, would think drastically different from other generations. However, the findings say otherwise: 49% of Baby Boomers, 44% of Gen-X and 40% of Gen-Y believe social media hinders productivity.

Impact of social media on work/personal relationships Look a little deeper at the downsides of social media in the report and you find that slightly lower than half of all respondents, regardless of age or location, feel that mixing work and pleasure connections can cause problems in the workplace.

What do the numbers mean? By themselves, the numbers really confirm what we already know - social media is important but the way it's used and viewed differs enormously. Put the findings from the survey together and an interesting picture emerges. The acceptance of social media is growing, and will continue to do so younger more social media savvy generations join the workforce. Social media may be a main form of communication outside of the office, but when it comes to personal use in the office, the majority are not as comfortable with it.

While use and acceptance is growing, this report's findings highlight that many employees still feel that social media is more of a hindrance than an improvement to the working day. This is interesting, because a decent percentage think it's acceptable to log onto such sites in the office, while arguable knowing it causes a decrease in productivity. This is a conundrum all businesses are facing: Do we allow social media to blur the lines between work and life, or resist it? Look around, it's plain to see it's creeping into work and being met with mixed results.

The question this report raises, and doesn't answer, is whether social media and its use by employees at work for personal reasons is a good idea. The truth of the matter is social media isn't going away and reports and findings like these emphasize a need to understand how people embrace and use these platforms. From this understanding it's essential to develop policies that everyone feels comfortable with. Above all, it shows large differences of opinion which indicates a real need for flexibility.

We'd like to know what your thoughts are on social media and how it's currently used in your office. Do you embrace or resist? Let us know.

Brick and mortar stores are dying a slow death. This is especially true for smaller operations. The reason for this? The Internet. Traditionally, small to medium businesses were limited to the areas where they had offices. Now, thanks to the Internet, you can sell your products to anyone, anywhere. This 'e-commerce' has become an integral part of business and with it, marketing your products and services to those online. One way companies do this is through social networks, and one platform that is proving to be fantastic for commerce is Pinterest.

Pinterest is different from the other main social networking services in that you don't usually share written content, rather you pin photos to an online pinboard that other users can view and share. If a user shares, or 'pins' one of your pictures all their friends can then see it and can repin it on their boards, and so on. The potential result of this is that one picture can be seen by hundreds of thousands of users - commonly referred to as 'going viral'.

What this means for you is that there is potential for your business name/brand to gain massive exposure and an expansion of your existing customer base. Here's how to get your Pinterest marketing started.

1. Take pictures. As Pinterest is all about images, you should take pictures of the products you sell, or interesting aspects that define your company.
2. Create an account with your company's name. You should do this soon, as Pinterest is the quickest growing social network; many of the more popular usernames are being snapped up.
3. Create a relevant description. If users have never heard of you but like the content you pin, they will usually check your description for more information. This means your description needs to pop. The most effective descriptions give a brief overview of what you do, specialities, interests and links, so users can find more information. Don't make the text too long, users won't read it (that's what your website is for).
4. Identify and create boards. Based on the pictures you have taken, and your main business offerings, set up boards based on these images. Many companies take the product categories from their website and create a board for each, then add related pictures.
5. Invite people to view your boards. Using other social networking services, email, newsletters or day-to-day conversation, invite your friends, employees, colleagues and customers to view your boards.
6. Promote yourself. To get existing friends, customers or otherwise to view your boards, place a banner on your website and a Pinterest sharing button near content you already have on your boards. If people are browsing your website and find a picture or some content they like, and have a Pinterest account, they will be more inclined to share.
7. Branch out. As this is a social network, you need to be social. Follow other users, companies and friends. Along with that, create boards that allow you to pin and share other content.

The seven tips above help you understand how to go about starting a Pinterest marketing campaign, but many businesses are still asking the question, "Should we be on Pinterest?" If you run a product based website e.g., restaurant, jewelry store, clothing store, etc. then it's an amazing site. Take a look at the infographic published last month by FastCompany: 12 of the top 15 categories are associated with commerce. If you run a shop that sells products that cater to a female audience, Pinterest is almost a must as nearly 80% of the users are female.

For other websites, Pinterest can help bring out the human side of marketing. By sharing your interests in products that are somewhat related to yours, or the values of your company, people can get a better glimpse of who you are, what you're about and what you do. For example, if you run a small restaurant that focuses on locally grown or sourced food, pictures and sharing interests in the local area can help emphasize this.

As with any social network, you do need to be active on a regular basis. Aside from that, don't use Pinterest to sell, instead look at it as a tool that helps users get a glimpse of what makes your company special. This then encourages them to visit your website, where the selling happens. If you're new to Pinterest or would like help with your social marketing, please contact us, we can help.