Bill C-28, labelled as Canada’s Anti-Spam legislation, was passed in 2010 and it goes into effect July 1, 2014. You need to be ready as it WILL affect the way most people do business in Canada. Here is what you need to know:
What does it regulate?
This bill regulates a broad range of activities that relate to sending Commercial Electronic Messages (or CEMs). A CEM is any electronic message which includes but is not limited to email, texts, instant messages, social media direct messages or any other similar means of communication.