It can be challenging for small- and medium-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground. Fortunately, with marketing automation, SMBs can streamline repetitive processes and establish more cost-effective marketing campaigns.

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone.

As a business owner, you know that gaining and growing a solid base of loyal customers is crucial to the success of your venture. Therefore, the effectiveness and reliability of your customer relationship management (CRM) system will determine how far your company will go.