Best practices for SMB Facebook pages

Best practices for SMB Facebook pages

One point five billion people check Facebook every single day. That’s a lot of potential business for companies that take the time to manage and update their profile. There are lots of ways to simplify social media engagement that don’t require much time or money, but these six are our favorites.

How to increase retweets on Twitter

How to increase retweets on Twitter

Are your tweets not getting enough exposure? While posting regularly and writing bold headlines are important in grabbing the audience’s attention, there are other Twitter tactics that you should be employing in order to get the most retweets. Listed below are just a few ways to maximize your company’s reach over Twitter.

5 mistakes businesses need to avoid online

5 mistakes businesses need to avoid online

Nowadays, business owners have a number of social media accounts used for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence. But, one wrong move is more than enough to tarnish your organization’s hard-earned reputation.

Facebook: 4th favorite choice for teens

Facebook: 4th favorite choice for teens

Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%).

Reasons for user demographic shift

The same survey found that only 10% of US teens use Facebook most frequently, unlike other platforms like Instagram (15%), YouTube (32%), and Snapchat (35%). There are two main reasons why Facebook is no longer the first social media choice for US teenagers: visual content and control.

Protect your Facebook data with these 3 steps

Protect your Facebook data with these 3 steps

Facebook users woke up to a nightmare when they heard that the social media giant and associated app developers were selling their sensitive data to companies, like Cambridge Analytica, without their consent. So if you’re concerned about being one of the 50 million users whose data have already been sold, you should check out the following 3 tips.

How to leverage social media effectively

How to leverage social media effectively

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars.

#1. Choose the right platform

Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage.

Facebook announces News Feed change

Facebook announces News Feed change

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving — mostly due to allegations of how social media causes depression and affects one’s political views — it has decided to limit posts from businesses and share more posts from your friends on the News Feed.

5 social media trends to watch for!

5 social media trends to watch for!

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year.